We all look for products that appear reliable and trustworthy so that it doesn’t have any adverse effect on us when we use them or buy them. If you are scrolling through your feed and you see real people talking about the product, it increases your expectations and trust to buy that. These are called UGC ads, which stand for User-Generated Content ads that use humans to create content rather than the brand. There are several best AI tools for UGC ads creation, and we shall be discussing them below.
Today we shall be discussing on the topic “Best AI Tools for UGC Ads” and it will help you understand their importance and meaning. In this article, we shall be covering the meaning, how to create, the 10 best AI tools for UGC ads, benefits, and key characteristics of these ads. By the end of this article, you will get a clear overview of UGC ads and how they are better for marketing and sales. So, let’s hop on for this adventurous and informative journey to know more about the best AI tools for UGC ads and how to create them.
What are UGC Ads?
UGC ads refer to User-Generated Content ads that use real people to create content and advertisements for the brand and its products. These ads elevate the reliability and trustworthiness of the products and brands and appear to be more authentic to the customers and viewers. UGC ads are useful to generate more customers and audience so that more people seem interested to buy the product and it increases the sales of their company.
UGC ads feature real people who are customers or have experienced and used the products themselves. Nowadays, AI can be very helpful to generate UGC ads by creating avatars that look like real people. This is very cost-effective and time saving as it doesn’t require you to hire or collaborate with social media influencers who charge a lot of money. It is a raw and honest presentation of your product and encourages people to buy it more.
Why Do We Need to Create UGC Ads?
UGC ads are created for a variety of reasons and purposes. They offer authentic and reliable reviews of the products so that more people trust it and buy from the company. Some of the reasons why we need UGC ads are:
- Boosting Engagement: It is very much required to boost the engagement of the company and attract more audience and viewers. When real people advertise a product, it makes the audience believe that they have used the product and are talking from their experience. This increases the authenticity and trustworthiness of the company and more people come out to buy it.
- Better Performance: With more people buying the products from the company, it will try to make more such products so that even more customers with varied taste can buy them. This eventually increases the performance of the company and generates more customers and finance due to better sales.
How to Create UGC Ads?
Traditional way of creating these ads required real people, mainly customers or social media editors for UGC ads and they got paid for it. Nowadays, with the emergence of AI and technology, UGC ads can be generated through artificial intelligence as well. There are several AI tools for UGC ads that can generate high-quality videos and clips within seconds. The following are the steps to create UGC ads with the help of artificial intelligence:
Step 1 – Select the idea for the script and choose a personality for the AI avatar.
Step 2 – Go to any AI UGC ads maker and log in to your account.
Step 3 – Write down the prompt and select different elements and features to make your ad look visually appealing.
Step 4 – Download the video in your desired resolution and format, and upload it on social media.
Top 10 Best AI Tools for UGC Ads
There are several AI tools for UGC ads that can help you generate high-quality ads within seconds. In this article, we shall be discussing the top 10 best AI tools for UGC ads that are easy to use and also budget-friendly. Following are the 10 best AI tools for UGC ads that you need to check out today:
Pictory
Pictory is an easy-to-understand and beginner-friendly tool to generate UGC ads for your site. It can easily convert texts and blog posts and create UGC videos to your liking and requirement. It is a great tool that is often used to create short UGC clips with captions and stock footage. Pictory has a lot of advantages and should definitely be on your to-be-used list to generate UGC videos. Some of the greatest advantages of this AI tool include repurposing UGC content and automatic captioning. It also has a very quick and efficient headline-to-video workflow that is quite time-saving for users.
Some of the key features of Pictory are:
- Text-to-video generator.
- It allows automatic captioning of the UGC videos.
- Music library and stock photos, and videos are available.
- Video summarisation is also there to do.
Synthesia
Next on the list of the best AI tools for UGC ads, we have Synthesia. It is an AI tool that allows you to create AI avatars and add voice and recordings as well. It supports a lot of languages and hence, is very useful for people all over the globe whose first language is not English. One of the greatest advantages is that the voiceovers are delivered in a very human-like way. It also doesn’t require you to have any filming setup to create UGC videos.
- It generates very real and human-like AI avatars.
- It supports over 140+ languages and hence, is useful for people who don’t speak English.
- It has a script importation and auto-generation feature.
- It allows team collaboration so that the entire team can work on a single project without bothering and asking for updates every time.
Fliki
Fliki is an AI tool that is very useful for generating UGC videos from texts or blog posts. It supports voiceovers and different languages, like Synthesia. It is a perfect tool for converting testimonials and voiceovers. One of the advantages of Fliki is the customisation or voice cloning feature. On top of that, it also allows for very versatile content repurposing. It is a very simple and beginner-friendly AI tool for UGC ads and video creation.
Some of the key characteristics of Fliki are:
- It supports over 80+ languages and 2500+ voices.
- It also allows users to create their own AI avatars.
- Fliki allows users to convert their blogs into posts.
- There is an option of converting PPTs into UGC videos on Fliki as well.
- The most important feature is voice cloning, which is available in Fliki.
HeyGen
Next in the list of the best AI tools for UGC ads, we have HeyGen. HeyGen is very similar to other AI tools and lets users create diverse AI avatars and have a variety of voice options. One of the biggest pros of HeyGen is that it has a diverse and broad cultural representation through avatars from different parts of the globe. It also has an easy demo and guide for users who are using this tool for the first time.
The primary features of HeyGen are discussed below:
- It offers over 100+ AI avatars for UGC videos.
- It has over 40+ languages and 300 voices in the system.
- It allows users to convert their texts into video for UGC ads.
- HeyGen provides a wide range of templates and customisation options to its users.
InVideo
Next up, we have InVideo that offers a wide range of AI avatars for generating UGC videos and content. It has dynamic visuals that support prompts and URLs as well. One advantage of using InVideo is that it has very ad-specific templates. If you are looking for a template for your UGC video, you can easily search there with the keyword. It also supports a lot of formats, and hence, users can download according to their desired and required format for their website.
The key features of InVideo are listed below:
- It has an in-built AI writing assistant that can help you with the script.
- It has a wide range of templates in the library for the users to choose from.
- It supports the automatic caption option for the videos generated.
- The avatar videos can incorporate text overlay as well.
DeepBrain AI
DeepBrain AI can be very useful to generate videos and video avatars. The AI avatars have expressions and head movements that make them look very real and human-like. This is hence very useful to bring out an emotional resonance with the audience so that they buy the product, thinking it is from the experience that the person is talking from. The customisation options for the voiceovers also allow the users to select from many options and use whichever is suitable with the character.
The key characteristics of DeepBrain AI are:
- It allows generating video avatars.
- It supports a variety of languages so that more people can resonate with the videos and use the AI tool.
- It also allows syncing of script to speech so that the avatars and their voices look more human-like.
Vidyo.ai
Vidyo.ai allows users to generate short clips from longer UGC videos so that it can be uploaded on social media and more people can watch them. Since, people prefer to watch a 2 minutes ad over 5 minutes one, this AI tool is useful to cut and trim the longer UGC videos into short ones. It saves a lot of time and effort. It has a great advantage as it can recycle webinars into UGC ads.
Some of the primary features of Vidyo.ai are:
- It allows automatic trimming of longer UGC videos into shorter ones.
- It helps users with accurate subtitle generation for the UGC videos.
- One feature particularly present in Vidyo.ai is the resizing of the advertisement.
- It allows bulk video export so that users can work and export multiple videos and ads at one time.
Steve.ai
Next up, we have Steve.ai, which is another useful AI tool for generating UGC videos. It allows users to get prompts generated into UGC ads and animations. It doesn’t require you to have filming setups and instruments to generate videos. It has a very consistent production speed and hence, can save a lot of your time and effort while designing UGC videos. It is not only just an AI tool for UGC ads, but it also supports different creative formats.
The major features of Steve.ai are:
- It has over 7+ video styles for users to generate UGC ads.
- It has over 400+ AI avatars that look very cool and realistic.
- It also supports audio-to-video conversion and hence, is helpful to generate videos easily.
- The script-to-video feature is generally helpful to make UGC videos within seconds after giving the prompt.
Animoto
Animoto is another AI tool to create User-Generated Content ads for your website and company. It is a very simple and easy to use tool made just for beginners. It allows you to drag and drop slideshows for editing and usually is preferred for making collages for customers. The advantage of using Animoto is that it is very simple to use and generates video in a very fast pace.
Some of the key features of this AI tool for UGC video generation are:
- It has an easy drag-and-drop UI that allows you to generate videos from slideshows and photos.
- It has a music library that offers you a wide range of music options that are free and non-copyrighted.
- It allows you to upload your voiceovers for the AI avatars and animations.
- It allows users to generate text over video captions and, hence, is useful during UGC video creation.
Wisecut
Last but not least on this tier of the best AI tools for UGC ads, we have Wisecut. It is another easy-to-use AI tool for beginners who are looking for a tool that requires very minimal human input. Wisecut requires very little manual editing and does most of the work on its own. It offers you a very clean and polished UGC-style video and ad that can grab a lot of attention from the viewers. It can easily remove silence from the videos and also add music so that the UGC ads appear to be more interesting and lively.
The following are the features of Wisecut:
- It has automatic subtitle generation and hence, can be useful to add subtitles for the users.
- It also has an in-built feature that allows you to zoom in to the human faces.
- It helps reduce noise from the background and can add music in place of noise so that it attracts a lot of audience and customers.
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FAQs
What are UGC ads?
UGC ads refer to the use of real people to advertise a given product so that it offers a very authentic and reliable source for the customers to look for.
What are the benefits of UGC ads?
UGC ads are beneficial for better engagement, increasing the trust of the customers, and improving the product’s perception.
How are traditional UGC ads created?
Traditionally, UGC ads were created with the help of social media influencers or customers who have used the products.
What are some AI tools for UGC ads?
Some AI tools for UGC ads include Synthesia, Pictory, Vidyo.ai, Fliki, HeyGen, and Rephrase.ai.
Using AI for UGC videos can be really time-saving and cost-effective, as it doesn’t require you to have a filming setup and hire real people. The above-mentioned best AI tools for UGC ads can be easily used to generate videos for your company’s websites and pages.
