Ever imagine how an idea that sparked up due to the struggle to book a haircut appointment can make millions of dollars in investments? If not, let’s hear it for Boulevard, which has now gone full glam tech. It was started as a problem solver for the modern salon-goer, a nd now it has become a powerhouse SaaS platform for self-care businesses. Recently, the Boulevard has raised $5 billion in payments annually, and it also supports a total of around 2 million monthly appointments.
Today, we shall be taking a look at how Boulevard was able to achieve $80 million Series D funding round. This startup, based in Los Angeles, has been strutting their way into the AI industry and technology spotlight by making headlines about the $800 million post-money valuation. This is extremely crazy as it is nearly double its worth from 2022!! Let us take a deeper look into the beauty boost and how Boulevard haundergonene a full-blown digital makeover in 2025.
Series D Surge and Future of Boulevard
The company recently announced that it has received an amount of $80 million in a Series D funding round, which was led by JMI Equity. It also got support from other companies like Index Ventures and VMG Partners. News headlines also mention the names of familiar and famous companies like BoxGroup, Bonfire Ventures, and Ludlow Ventures. This funding is one of the latest and it brings Boulevard’s total funding to approximately $188 million since it was founded in 2016.
According to Matt Danna, the new raise is nearly double the company’s valuation. The last set of funding was $70 million in the Series C round in August 2022. The post-money valuation of the company is currently $800 million and which implies both strong investor confidence and competitiveness of Boulevard.
Boulevard was first founded as an online booking tool for salons and spas, as people often have to wait in long queues for appointments and bookings. It has now developed and evolved into a more comprehensive AI-powered business management platform by allowing users to handle scheduling, marketing, payment, and much more. One of the most popular products of Boulevard is Precision Scheduling, which combines machine learning and artificial intelligence to analyse the previous booking data and sales forecasts.
The company has reported an increase of 500%+ revenue growth since 2022 in the Series C round. This shows an impressive increase and explains why the company is considered one of the most competitive and well-known self-care companies in the AI industry. Danna explained that the popularity of the platform is due to the simple and user-friendly interface, as people often look for a simple scheduling app.
Medspas: The Secret Weapon of Boulevard
This and its rapid growth have raised a question about how it is increasingly becoming popular, and we have found the right answer to it. It is medspas that are a segment that began traditionally with the help of electronic medical record systems. They focus on insurance billing and medical coding, but now, it doesn’t fit the medspa experience.
The CEO explained that Medspas do not accept insurance and want to provide an elevated patient experience. This is similar to what the salons and spa customers are able to provide to their clients. Boulevard claimed that they served around 15% of the U.S. medspa market and made an estimated value of $17 billion last year. This statistic reflects that Boulevard is a broader philosophy, and it is not just limited to one particular niche, and has adopted a lot of artificial intelligence systems and tools for its growth and development.
The Founding Story of Boulevard
The founding story of the self-care company is quite interesting, and it all started as a joke about a much-needed haircut. Matt Danna and Sean Stavropoulos were working together in a different company in 2015, and Danna teased the idea to Sean, who found it quite interesting and funny at the same time. The simple frustration of not being able to book an appointment at the salon made the pair question if they could do something about I,t and started visiting salons in Los Angeles.
They soon discovered that salons often have online booking system but they all are poorly designed and hence, people are not able to book. By 2016, Boulevard was officially born and combined the vision of its co-founder Danna and Stavropoulos’s technical intelligence.
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The Road Ahead and Future
Just after receiving its Series D funding, we can imagine that Boulevard is moving forward, and soon it will become the next breakthrough in the self-care industry. It has perfectly combined artificial intelligence with tools that can help people easily book their appointments, just like booking a flight. Danna believes that there are a number of revenue-optimising use cases for artificial intelligence within the self-care business.
It will be therefore to see how Boulevard moves ahead with the $80 million Series D funding that has recently made headlines. From salon chairs to the tables in medspas, the self-care industry is evolving daily, and Boulevard is just one tiny example of using artificial intelligence for the growth and development in this sector.
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